I have been obsessed with U.K. designer Katharine Hamnett for a long time. In fact, it was her slogan t-shirts that first showed me that there was opportunity to transform this industry; she is the quintessential example of a pissed off designer who refuses to stand for the high human cost of fashion. She is dedicated to the promotion of organic cotton, and runs a strong campaign against the conventional ‘white gold’:
“Conventional cotton represents 10% of world agriculture and uses 25% of the world’s pesticides.
100 million conventional cotton farmers, from Russia to South Africa, are living in conditions of abject poverty and near starvation.
Conventional cotton subsidies funded by American taxpayers are causing poverty in the developing world as they lower the world price for cotton. (Americans are the only ones that can change this by writing to their Congress people and telling them they insist on organic cotton clothing.)
20,000 people die every year from accidental pesticide poisoning in conventional cotton agriculture (World Health Organisation). Death by starvation is alarmingly prevalent and 200,000 cotton farmers commit suicide annually due to spiralling debts incurred from buying pesticides. A further 1,000,000 people a year suffer from long-term pesticide poisoning (Pesticide Action Network).
However, if farmers grow cotton organically and can sell it as such, this dire situation is reversed.
By growing organically, farmers get a 50% increase in their income – due to a 40% reduction in costs – and the 20% premium they receive for producing organic cotton allows them to feed, clothe, educate and provide healthcare for their children.
Organic cotton helps farmers trade their way out of poverty. It’s the only formula for survival in the cotton sector in the developing world.”
Another company that offers slogan t-shirts is American Apparel. I have been familiar with their ‘Legalize L.A.’ campaign shirt, but only recently came across their ‘Legalize Gay’ slogan t-shirt. The American Apparel slogan t-shirt wants you to promote and support the repeal of prop 8.
It got me thinking. For me, these slogan shirts represent the convergence of fashion and politics in a clear and positive way; they offer the consumer a sense of empowerment, and send a clear message of support. But what do you think?
Two very different questions….