new book investigates the ‘do good’ potential of design

David B. Berman wants design professionals to take his pledge, and commit to use 10% of their design efforts to ‘do good’. In his new book, Do Good Design: How Designers can Change the World Berman links design as the cause of environmental and social concerns today:

How did design help choose a president?
Why are people buying houses they can’t afford?
Why do U.S. car makers now struggle to compete?
Why do we really have an environmental crisis?

If you are interested in investigating the social responsibility of design, this book should prove interesting.  Read more on the book and the Berman’s design pledge here

Berman speaking in Hong Kong, 2006.

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